Charlotte Tilbury’s name came from Magic Cream, a secret skincare sauce that she first used on her fashion models and A-list clients. It then became one of the most famous skin creams in the world. It has been a best-seller ever since, but now, ten years later, it has been completely changed. Magic Cream V2 sounds risky on paper, but four out of five testers for the brand say it’s like “a facelift in a jar.”
A brave claim? Of course.
But if you look at how great Amal Clooney and Penelope Cruz look lately, you might think that Charlotte is onto something.
The glamorous 50-somethings
The glamorous 50-somethings are some of Tilbury’s most loyal customers. They have already shown off the new cream on the red carpet, with Amal at the Golden Globes and Penelope at The Bride! premiere, and both looked amazing.
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Their starry glow
Their starry glow makes Charlotte Tilbury’s claim that the new formula “revives the look of skin in 28 seconds and reverses 10 visible signs of ageing” seem even more believable.
The formula now
The formula now has a “world-first Recoverstem Peptide” made from stem cells of what has been called “the Eternal Jasmine.” It has over 100 multi-action peptides.
Jonathan Reynolds, the brand’s director
Jonathan Reynolds, the brand’s director of scientific development, told GH that “Recoverstem is clinically proven to activate five key skin recovery biomarkers in one technology.” He also walked GH through the changes that were made before the product’s launch this week. “You can really see the change after four weeks.” Everyone will be hooked on this in no time.
Jonathan says that the brand
Jonathan says that the brand did its “largest ever clinical study in skincare,” testing on over 500 people in clinical settings across different ages, races, genders, skin types, and countries. The tests started 28 seconds after application. (That’s why the claim of super-fast speed)
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Tilbury also wanted
Tilbury also wanted to find a new formula that would visibly fight ageing without causing irritation (which is important for a product that is so important for red carpet and backstage prep). “We tested it after people had non-ablative laser to really show that Magic Cream versus a placebo really repairs the skin much faster.” Jonathan says, “We’re really excited about that.”
He says that the most
He says that the most important thing is that the brand hasn’t thrown out the baby with the bathwater in its search for ageless skin. You still get that famous Magic Cream glow that you love, but it also now targets and reverses signs of ageing that you can see. Those are dryness, wrinkles and fine lines, fullness, elasticity, firmness, sagging, dullness, redness, uneven texture, and necklines. It will be your one and only.
What did this
What did this GH beauty director think? I was a little worried that one of my favourite dry cream revivers would be messed with because I’ve been using Magic Cream for years. But I didn’t need to be.
The thick, soft texture
The thick, soft texture, the feeling of my skin getting quenched, and the instant jig of joy I feel when I put it on are all still the same. Putting on makeup is easy, and yes, we Tilbury girls rely on that instant radiant glow.
This is a new kind of magic, and I’m completely under its spell.
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