The best eye shadow primers can make your makeup look fresh all day or make it fade before lunch. A good primer makes eye shadow look brighter, blend better, and stay put without creasing or fading after just one use. Think of it as getting your eyelids ready for makeup. Today’s formulas do more than just hold. They help make the skin feel smoother, even out the skin tone, and give you extra benefits like hydration or oil control. The right primer can make a big difference if you see fine lines around your eyes or want shimmer shades to look brighter and last longer. Below are some choices that both editors and artists agree on that show how to do great eye makeup before putting on the shadow.
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If you do these eight things every morning, you’re secretly hurting your happiness. You’re secretly hurting your happiness if you do these 8 things every morning. Editors and makeup artists have trusted the Urban Decay Eye Primer Potion for years. Natalie Dresher, a makeup artist from Miami who has talked to Allure before, says that it helps eye shadow last longer without settling into fine lines or feeling heavy. The formula is light and has a texture almost like serum. It goes on smoothly without clumping or patchiness. It feels a little sticky, which helps the shadow stay in place all day without getting sticky. The Original shade is a sheer, see-through beige. Eden is a matte beige, and Sin is a soft champagne shimmer. There is also an anti-aging version that is made for older skin and has brown algae and peptides in it. This primer is good for almost everyone who wants to make their eye makeup last longer.
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Milk Hydro Grip Eye Primer goes on clear and works like double-sided tape for eye shadow, but it doesn’t settle into fine lines. Patty Bell, a makeup artist from Pittsburgh, says that its thinner texture makes it easy to blend over the sensitive eyelid area. It keeps eye makeup in place for up to eight hours after you put it on. Hyaluronic acid is in the formula to add moisture and make the finish look soft and blurred. It also has blue agave for grip and niacinamide and aloe for extra moisture benefits. Bell even says to use it under the eyes to help keep concealer from creasing, which shows how useful it is.
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Bell’s favourite cheap option is the NYX Professional Makeup Ultimate Shadow & Liner Primer. It works much better than its price. The formula is light on the skin and spreads quickly, so anyone can use it. There are four shades that look natural and can be used as a light cream eyeshadow on their own. These colours help hide veins and uneven skin tone while making a smooth base. The primer has vitamin E in it, which keeps eyelids moist all day and helps stop them from drying out or flaking.
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NARS Pro-Prime Smudge Proof Eyeshadow Base is a must-have that makes every eye look better without anyone knowing. When you touch the sheer formula, it disappears, leaving behind a layer that is almost invisible. Nick Barose, a makeup artist in New York City, told Allure that he likes how it holds onto shadow without feeling heavy or changing the colour on top. He says it’s been his go-to for decades because it makes the colour really stand out. Rice extract and sea whip extract are in the formula to help keep the delicate skin around the eyes hydrated and safe. It feels more like skincare than makeup, and it doesn’t dry out your skin while making it last longer and blend better.
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The brand’s Shadow Insurance Eye Primer helps the colours in a Too Faced palette look their best. Silica that absorbs oil is in the formula to control shine and keep lids smooth all day. Its smooth, colourless texture works on all skin tones and makes a solid base that helps shadow stick. This makes the colours brighter, easier to blend, and last longer. Even when it’s humid or rainy, the waterproof formula won’t fade or smudge. The brand says it lasts for 24 hours, but it lasts comfortably for 12 hours, which is still impressive.
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There are two colours of the Laura Mercier Eye Basics Primer, and it works best to even out the colour of eyelids. The light blue colour helps to cancel out purple and pink undertones, such as redness and visible veins. The peach colour makes dull skin look brighter and gives it a more awake look. The powder and cream formulas both keep eye shadow in place all day, and the eyelids look smooth and balanced after application. The formula also helps the skin by using aloe to calm and hydrate it, lanolin acid to keep moisture in skin, and safflower seed oil to feed the skin.
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