We think every woman over 50 should have eyeshadow sticks in her makeup bag. They are quick and easy to use, and they won’t settle into fine lines on older lids. But we didn’t see that Bobbi Brown’s new eyeshadow stick could also be a great way to deal with a common midlife problem.
In recent beauty news, the famous makeup artist has released eight creamy shadow sticks for her Jones Road brand, which is known for its simple, “less is more” philosophy. In addition to being flattering and not creasing, she said they can also be used to hide grey roots that have grown out between salon visits. Yes, really!
The neutral palette makes the eye sticks very useful because they come in eight shades, from a soft pale cream to a deep brown. “I’ve been keeping them in my bag since we started making them, and they make things so easy. You can do anything with them.” The darker shades can even cover up your grey spots in a pinch, and if you have blonde hair, the shade Sand can cover up white hairs.
The GH beauty team was eager to put the claim to the test, and beauty director Lynne tried out the shade Smokey Brown to cover up two weeks of grey hair growth. “Since I’m a brunette with more than 50% grey hair, my roots show up faster than you can say Colour Wow,” she says.
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“Bobbi’s idea is definitely smart.”
There is enough colour to quickly cover up grey hair, and it doesn’t leave a dark, greasy line at the parting. This fix with mascara by Salma Hayek is similar, but it seems less messy and more useful. I always have an eyeshadow stick in my bag, so why not make it do more than one thing? Of course, it’s also great at its day job. You’d expect nothing less from Jones Road! You’d
You can be sure you’re in good hands with Bobbi’s original Bobbi Brown eyeshadow sticks, which are a long-time cult favourite. You can use them to cover up annoying roots or to make a simple eye look.
The new Jones Road formula goes on like a dream. “They’re creamy, take only two seconds to put on, and there’s no chalkiness at all,” Bobbi says.
You only need one swipe to get a lot of colour, and they blend in easily, too. Bobbi says, “They’re so forgiving.” “I usually start with a thick swipe and then use my finger to blend it out.” This method is foolproof, even for people who have never worn eyeshadow before.
Bobbi also says that it will last for eight hours and doesn’t need any prep work. Bobbi says, “You don’t need a primer with this product.” “You put it on, mix it in, and let it dry. It stays on.”
Beauty assistant Zara can back up this claim. She says, “I’ve been wearing the shade Taupe on my lids every day since it came to my desk.” I would usually think it was a miracle if my makeup stayed on during my sweaty morning commute, let alone all day. But once this eyeshadow is blended and set, it doesn’t move.
